BUSINESS TIME
FOREST THERAPY
WHAT THEY ASKED FOR
To create a professional yet calm and sincere logo that incorporates the feeling of building relationships and being within a safe space. The logo should give a sense of nature and being outside and should show a journey of discovery and an element of growth. The logo should feel warm and inviting. The logo is to build awareness of the service and increase interest with new clients, and needs to work well when used on social media, where elements can be used for responsive branding.
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BRAND NOUNS
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Tree, Forest, Relationships, Safe
WHAT WAS CREATED
The brown, 'path' shaped roots of the tree represents the journey of addressing an issue, which then grows into the green tree which represents regrowth and renewal following forest therapy session.
The square around the tree depicts the safe space created by the therapist.
