BUSINESS TIME
COULSON PROPERTY
IMPROVEMENTS
WHAT THEY ASKED FOR
To create a professional yet down to earth logo that is instantly recognisable as a company who deals with home/building improvements and incorporates a predominantly blue colour scheme. The logo should look modern enough to target the thriving 35/44 target market and should look honest, reliable, trustworthy and represent the high standards of the company and inspire trust with all demographics. The logo needs to work well for social media and when embroidered onto work wear and potentially vehicle decal.
​
BRAND NOUNS
​
Spanner/ Hammer, House
WHAT WAS CREATED
The house shape represents craftsmanship and attention to detail. It also evokes a sense of warmth and friendliness.
The square conveys stability, reliability, trustworthiness and competence.
The spanner shape also doubling up as a "C" for Coulson.
Not only is the spanner a tool representing expertise, it also represents problem solving and solutions.
