BUSINESS TIME
ARDOT LTD
WHAT THEY ASKED FOR
To create a professional yet approachable logo for an experienced occupational therapist and expert witness. The logo should have a modern and friendly aesthetic while being reliable and trustworthy, reflecting the high standards of the company. It must strike a balance between professionalism and a caring, light-hearted demeanor, reflecting the client's friendly personality while conveying trust and expertise. The logo should be easily recognisable and memorable, fitting seamlessly across various platforms including official documentation, stationery, and websites.
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BRAND NOUNS
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Growth/ Independence/ People
WHAT WAS CREATED
The modern and rounded typeface forms the main body of your logo, creating a clear visual of the brand name. Using lower case letters for a logo gives an approachable and friendly feel making it appear more accessible and personable, communicating gentleness, humility and a down to earth approach.
The icon portrayed in the negative space forming the “O” of the name, illustrates the core values and overall essence of the company. The icon represents a human figure with open arms, caring for and guiding the clients which are symbolised by the two dots completing the circle. This conveys trust and expertise